Nick Hobson, PhD is the Director of Behavioral and Data Sciences at Potential Project and a behavioral science strategist for leading organizations and brands. An honest broker of science, he helps create knowledge communities where academics and practitioners can work together in order to achieve high-impact, evidence-based work for individual and organizational change. A trained social psychologist and neuroscientist, Nick’s academic research focuses on how people’s emotions and thoughts within groups impact their behavior, both individually and as a collective. His podcast, It’s All Just a Bunch of BS, is an award-winning show covering the promises and perils of applied behavioral science in work and life.
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Focus

When It Comes to Workplace Well-Being, Leaders Need to Think Like a Scientist 

Overusing the label of “wellness” is a growing market trend that indicates both employees and leaders are prioritizing health—but how can leaders find out which programs are worth their time or investment? In order to sift out the chaff, leaders need to ask the right questions and take an intentional, evidence-based approach to supporting their teams’ well-being. Read More

  • Nick Hobson
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