We’re faced with dozens of decisions all day long. Most of the choices we need to make in the average day are no big deal, like deciding whether we need a jacket before we leave the house. But even when they won’t matter in the long run, small choices made at a bad moment can be inconvenient—we’ve all been caught in the rain, wishing for that jacket we left at home. And when we have big choices like whether or not to accept a new job, end a relationship, or move houses, the stakes are even higher.
In this 5-minute video, Braincraft host Vanessa Hill dips into psychology research to highlight the factors that impact our choices. Here are three reasons we make the wrong decisions, and the solutions to take your decision-making confidence to the next level:
1. You choose something you’ve already invested in, even if it’s not the best option“We like to think that we always make rational decisions, but science shows that’s not always the case,” Hill explains. Take, for example, what’s known as the sunk-cost bias. This psychological phenomenon refers to our tendency “to choose something we’ve invested time or money in, even if…
