Random Acts of Kindness Tops Trends List

The number one consumer trend for 2011 will be random acts of kindness, according to Trendwatching.com. 

When it comes to the mega trend of Generation G (that's G for Generosity, not Greed), there’s no better way for a brand to put its money where its mouth (or heart) is than engaging in Random Acts of Kindness (R.A.K.), says Trendwatching.com. Consumers’ cravings for realness, for the human touch, ensure that everything from brands randomly picking up the tab to sending a surprise gift will be one of the most effective ways to connect with (potential) customers in 2011—especially beleaguered consumers in North America, Europe and Japan.

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See Trendwatching.com’s complete list for 2011.